The Health, Nutrition, & Wellness strategy drives Nestlé's success. Nestle has a distinct advantage in the highly competitive food processing sector because it differentiates itself via product, service, channel, people, and image differentiation. Even though Nestle is now the market leader, it must develop new strategies to stay on top. Smart vending machines are the new products and services I think Nestle should provide to its consumers (Isola, 2017). It is possible for Nestle to set up a portal and build an app so that consumers may access the portal online or via the smart vending machine & establish a profile in which they can specify their preferences.